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Donor-Centered Fundraising, by Penelope Burk
Ebook Download Donor-Centered Fundraising, by Penelope Burk
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In this thought-provoking book, author, researcher, and consultant Penelope Burk describes a groundbreaking methodology that challenges accepted fundraising practice and raises much more money.
Working from research conducted over six years with hundreds of charities and donors, Donor-Centered Fundraising paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support.
The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization. Filled with eye-opening, humorous, and often poignant anecdotes from both donors and charities, Donor-Centered Fundraising is both a revealing expose and an entertaining read.
This book is written for fundraisers, executive directors, communications staff, board members, and any staff or volunteers who interact with donors or deal with the financial support of charitable organizations. Donor-Centered Fundraising sets a new standard for success and establishes itself as the essential fundraising methodology for the times.
- Sales Rank: #102893 in Books
- Published on: 2003-06
- Format: CLV
- Number of items: 1
- Dimensions: 7.50" h x .65" w x 8.50" l, 1.10 pounds
- Binding: Paperback
- 238 pages
About the Author
Penelope Burk is President of Burk & Associates Ltd. A senior fundraising professional with more that thirty years’ experience, she has held management positions in both fundraising and communication in arts, social services, and sports / recreation charities. Penelope is a sought-after speaker and trainer, and author of two books and more that fifty seminars, training programs, articles and plays written especially for not for profit organizations. Penelope is a specialist in fundraising strategic planning, research and training based on the principles of donor-centered fundraising.
Most helpful customer reviews
23 of 23 people found the following review helpful.
A Radical New Way to Approach Fundraising
By Daniel Darling
When my boss plunked this book down on my desk, I initially groaned. As a writer and editor with a non-profit ministry, the last thing I enjoy reading are books about fund-raising, marketing, etc. I detest them all because a) they read like IKEA instructions and b) their sole goal is supposedly new and creative ways to reach inside people's wallets. I have no taste or desire for that.
But I have to say that Donor-Centered-Fundraising is a delightful change from the norm in marketing and fundraising. The title should have tipped me off. Penelope's heart-centered program for raising money goes beyond bullet-points, used-car salesman, and expense accounts. Her advice is simple, yet profound: we have to respect donors. Treat donors as if they are a valuable comodity and look at a person's donation as the beginning of a lifelong relationship. A prominent leader in our industry once said, "You're not fund-raising, you're friend-raising." How true is that?
A book like this makes me feel good about what we're doing and makes me think deeply every time I pen a thank-you letter, a direct-mail piece, or talk, face-to-face, with a donor. They are not ATM's, but real people with real needs and wishes.
Implemnting a donor-centric strategy, however, requires s sea-change in your organization. Penelope has wide experience and shares helpful tips and anecdotes that can help you make the case to the people in your organization.
Perhaps the most important feature of her book are the studies that back up her claims, studies of nonprofits and interviews with actual donors.
The strategy of caring and loving your donors can not only bring tangible results but will bring both nonprofit and donor closer together in a united mission.
7 of 8 people found the following review helpful.
Expecting more
By paperclip
While this book has some good tips, I was expecting more for what I paid ($70) - as in, more content. I was especially interested in learning new ways to write compelling acknowledgment letters to donors and feel I only walked away with a couple pointers from this book. It's a good book, but not worth $70.
1 of 1 people found the following review helpful.
I love this book!
By M. Sellers
Penelope Burk has done an extensive amount of research to determine that current donors are worth time and the investment to cultivate. In this economy, nonprofits believe they need new dollars and they do, but they are losing sight of the value of their current and loyal supporters. I personally used this book to do more targeted, personal mailings and the results were fantastic! She also reminded us about the importance of a good thank you note and we then repackaged and freshened our whole direct mail campaign! Great stats, incredible insight and information you can actually use to get the dollars your organization needs! M. Sellers
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